One of the best ways to become known as the expert is to write. You could write to – or for- newsletters (association, corporate, community), newspapers (community, business, trade, weekly, daily), or magazines (general, trade, association, business).
WRITE A LETTER TO THE EDITOR
This is the easiest way to be published. Watch for an issue that you feel strongly about or that touches your business. The issue doesn’t have to relate to your business. This is just a chance for people to know you. Take a stand. If you can make your communication funny, that is even better. Write it well. The editors will correct grammar and edit for length. Sign the letter with your name and a moniker that you like, or your business name. If you find nothing gets your juices flowing enough to write a letter of opinion, write to the editor to say what you like about the publication. They always print those letters.
Read more ……
George Torok, co-author
Secrets of Power Marketing
Insights and excerpts from the national bestselling book, Secrets of Power Marketing: Promote Brand You! This is the first guide to personal marketing for the non-marketer. Packed with key marketing principles, creative marketing ideas and hundreds of powerful marketing techniqes.
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