Monday, June 12, 2006


In business, perception is reality.

Like many people, you might associate the word ‘image’ with something that is phony or contrived. Instead, realize that ‘image’ is the root for ‘imagine’ – a powerful word. Imagine how you want to be, how you want to be seen, respected, and remembered.

The Power of Presentation

The president of an oil company remembers going shopping with his dad for a new car when he was a young boy. His father’s business had done well and they were going to buy a brand new Cadillac. They entered the showroom, both of them proud and excited. They smiled as the salesman approached them. Then a strange thing happened.

As the expectant salesman got closer, the smile on the father’s face disappeared, and he reached down, grabbed his son’s hand, turned around, and marched out. The boy was almost in tears. “What happened, Dad? Why did we leave?” His father barked, “I’ll not buy an expensive car from a man with a soiled shirt.”

It seems the negligent salesman had worn his shirt two days in a row.


George Torok, co-author
Secrets of Power Marketing

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