Don’t be afraid to call it a ‘news release’. You could also call it a ‘news bulletin’ or ‘announcement’, but avoid the term ‘press release’ – it sounds like propaganda.
For perspective, always lead off with the city and date of release. Then add the statement ‘For Immediate Use’. This implies urgency. It also allows the media some choice on when to run it. If the news is date-sensitive, indicate whether it is ‘For use before___’ or ‘For use after___’.
One glance at your release should reveal who sent it; that is, your company name or your organization. If you have a logo, use it.
Should you fax or mail your news release? If it’s urgent, use the fax. But to get noticed, mail it. The media receives a lot of ‘junk’ faxes, and they all look alike. If you mail your message you have a better chance of attracting attention with the color and feel of the paper you choose. Use high-quality paper. You might use your letterhead if it works with the design of the message you’re sending. Attach post-it notes addressed to the person you want to reach. Handwrite the address on the envelope.
Secrets of Power Marketing
Read more ……
George Torok, co-author
Secrets of Power Marketing
Showing posts with label Public relations. Show all posts
Showing posts with label Public relations. Show all posts
Thursday, October 05, 2006
Monday, April 17, 2006
Secrets of Power Marketing Explained
What is Power Marketing?
Power is the ability to do work.
Marketing is about sending messages.
Therefore Power Marketing is about making your messages work for you.
Secrets of Power Marketing is about understanding and shaping the messages you send to make them work harder for you.
The Bottom Line
Send the messages you want.
Send them stronger.
Send them with less expense to you.
George Torok
Secrets of Power Marketing
Power is the ability to do work.
Marketing is about sending messages.
Therefore Power Marketing is about making your messages work for you.
Secrets of Power Marketing is about understanding and shaping the messages you send to make them work harder for you.
The Bottom Line
Send the messages you want.
Send them stronger.
Send them with less expense to you.
George Torok
Secrets of Power Marketing
Vision, Mission & Purpose
How many books to you know of that have a clearly stated vision, mission and purpose?
Secrets of Power Marketing has all three and it is clearly stated in the front of the book.
Why? Because we the co-authors spent considerable time thinking about, "Why another marketing book? What makes this different? Why would this book appeal to readers?"
Vision
Success is an individual choice and responsibility.
Mission
To help give individuals more control over the success of their careers or business.
Purpose of This Book
To show you, the individual, how to put the personal in your personal marketing plan.
To help you, the entreprenuer, compete with strenght and confidence in the marketplace against bigger competition.
To provide you with strategies, techniques, and tips to get more from your marketing than you ever thought possible.
PeterUrs Bender.com
Torok.com
PowerMarketing.ca
Secrets of Power Marketing has all three and it is clearly stated in the front of the book.
Why? Because we the co-authors spent considerable time thinking about, "Why another marketing book? What makes this different? Why would this book appeal to readers?"
Vision
Success is an individual choice and responsibility.
Mission
To help give individuals more control over the success of their careers or business.
Purpose of This Book
To show you, the individual, how to put the personal in your personal marketing plan.
To help you, the entreprenuer, compete with strenght and confidence in the marketplace against bigger competition.
To provide you with strategies, techniques, and tips to get more from your marketing than you ever thought possible.
PeterUrs Bender.com
Torok.com
PowerMarketing.ca
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