Wednesday, June 21, 2006


Decide where you want to position yourself in the price market. Do you want to be the lowest priced, middle of the pack, or most expensive? Once you pick your position you will be stuck with it. Sure, you can raise your prices as you get better, but you are stuck with an image and position. Wal-Mart and Tiffany & Co. are positioned differently. Neither would ever compete in the other’s market.

How much are you worth?
When you work for yourself you have the joy and anguish of deciding what you are worth, then telling your clients.

You can take some lessons from the traditional job market. If you worked for the same employer for many years, you may have received incremental increases – but never huge increases. The reason is they always remembered.......


George Torok, co-author
Secrets of Power Marketing

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