Tuesday, May 23, 2006


The only things worth counting on are people you can count on.
-Dwight D. Eisenhower

Okay. In case you haven’t heard, marketing is about people, people, people. People make decisions – buying decisions – and anyone marketing a product should realize that. In recent years, business has changed from mass production and mass merchandising to customization to personalization, as leaders become aware that everyone wants to be treated as unique.

The faster technology moves, the more it automates our lives, and the less human contact is required. Technology gives us more choices. Too many choose to become impersonal. But the need for human contact does not diminish just because technology is changing. Therein lies the opportunity for you. Neither technology nor corporations have relationships – people do.

How can you nurture positive relationships?
  • Be honest
  • Be friendly
  • Make others feel special
  • Be consistent
  • Build trust

And many more….read on Page 81

George Torok, Co-author

Secrets of Power Marketing

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