NETWORKING - Secrets of Power Marketing

Dig your well before you’re thirsty.
-HARVEY MACKAY

Networking: Five Myths and Realities

Networking has a bad name. Ever visit one of those networking meetings? You’re told, ‘Arrive with a pocketful of business cards and don’t leave until they’re all gone.’ I get so desperate to escape that I stuff the free gift box with a fistful of my cards and take off!

MYTH #1: YOU MUST GIVE YOUR CARD TO EVERYONE IN THE ROOM
If people aren’t interested they won’t keep your card, let alone call you.
Reality: It is more important to get business cards than to hand them out.
After you identify a prospect, ask for their card. Mark which ones are important. When you have their card, you control the contact. Add them to your database and follow up.

MYTH #2: NETWORKING IS SELLING
The term network marketing confuses people. It is meant to. Network marketing, also known as MLM, or Multi-Level Marketing, generates sales through a vast, layered network of product representatives, each of whom is given incentive to recruit still more committed reps. MLM sales pitches can come across as vague and evasive.
Reality: Networking is marketing.
When you network you are building a network – hence the term – of people who know about you and your product. They may buy from you or help you. Networking is a long-term strategy, not a quick-sell scheme.

For more….read on Page 81
George Torok, Co-author
Secrets of Power Marketing