Don’t be afraid to call it a ‘news release’. You could also call it a ‘news bulletin’ or ‘announcement’, but avoid the term ‘press release’ – it sounds like propaganda.
For perspective, always lead off with the city and date of release. Then add the statement ‘For Immediate Use’. This implies urgency. It also allows the media some choice on when to run it. If the news is date-sensitive, indicate whether it is ‘For use before___’ or ‘For use after___’.
One glance at your release should reveal who sent it; that is, your company name or your organization. If you have a logo, use it.
Should you fax or mail your news release? If it’s urgent, use the fax. But to get noticed, mail it. The media receives a lot of ‘junk’ faxes, and they all look alike. If you mail your message you have a better chance of attracting attention with the color and feel of the paper you choose. Use high-quality paper. You might use your letterhead if it works with the design of the message you’re sending. Attach post-it notes addressed to the person you want to reach. Handwrite the address on the envelope.
Secrets of Power Marketing
Read more ……
George Torok, co-author
Secrets of Power Marketing
Showing posts with label media. Show all posts
Showing posts with label media. Show all posts
Thursday, October 05, 2006
Monday, April 17, 2006
Media Book Reviews
What do the major Canadian Media Say about Secrets of Power Marketing?
.. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book.
Globe & Mail
It does offer a concise and well-organized presentation of various types of marketing tactics that business people can use creatively to manage client relationships and raise their personal profiles in the marketplace.
National Post
The Tao of Marketing - the self help book teaches company leaders how to succeed with simple steps such as forming relationships with influential people and finding ways to be known as an expert by the media.
Marketing Magazine
Revealing the Secrets of Power Marketing.. an entertaining, idea-packed inspirational guide that makes it easy to turn your current marketing efforts into personal power marketing strategies that are guaranteed to multiply your results
The Business Executive
Tip sheet. Marketing is part of everything you do - whether you like it or not. To make the most out of your opportunities, learn The Secrets of Power Marketing from the guys who wrote the book. Guide you through leveraging relationships, developing and image and getting the most out of media attention
Profit: The Magazine for Canadian Entrepreneurs
What did 27 of the Major Canadian Media say about Secrets of Power Marketing in the first six months?
George Torok
co-author Secrets of Power Marketing
.. aimed at entrepreneurs, essentially a 245 page list of practical tips on how to accomplish that visibility and presence. It's hard not to pick up lots of usable advice from the book.
Globe & Mail
It does offer a concise and well-organized presentation of various types of marketing tactics that business people can use creatively to manage client relationships and raise their personal profiles in the marketplace.
National Post
The Tao of Marketing - the self help book teaches company leaders how to succeed with simple steps such as forming relationships with influential people and finding ways to be known as an expert by the media.
Marketing Magazine
Revealing the Secrets of Power Marketing.. an entertaining, idea-packed inspirational guide that makes it easy to turn your current marketing efforts into personal power marketing strategies that are guaranteed to multiply your results
The Business Executive
Tip sheet. Marketing is part of everything you do - whether you like it or not. To make the most out of your opportunities, learn The Secrets of Power Marketing from the guys who wrote the book. Guide you through leveraging relationships, developing and image and getting the most out of media attention
Profit: The Magazine for Canadian Entrepreneurs
What did 27 of the Major Canadian Media say about Secrets of Power Marketing in the first six months?
George Torok
co-author Secrets of Power Marketing
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