I met with the president of The Body Shop Canada, Margot Franssen. My first question was, ‘What business are you in?’ Without pause she answered, ‘We are in the communication business. We communicate through our actions, products, and words in order to effect social change. It’s what we do well. We use our shops to communicate with the public.’
I reminded her that they sell body-care products. Franssen replied, ‘It’s not what you sell, it’s how you manufacture it and what you do with the money you make.’
The Body Shop is very effective in advancing the causes they support. They are also profitable.
Read more…….
George Torok, Co-author
Secrets of Power Marketing
Friday, June 02, 2006
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