but I work harder at it than the average man.
-Theodore Roosevelt
To establish and maintain your credibility you must answer the following questions for your clients and prospects (even though they may not ask the questions out loud).
Your client will ask:
Are you serious about your business?
Are you a contender?
Will I actually like doing business with you?
Can you really do the work?
Will you do the work to my satisfaction and on time?
Are you going to be around next month or next year when I need help?
Do I even believe you at all?
Will I regret doing business with you?
Your actions will answer those questions.
George Torok, Co-author
Secrets of Power Marketing
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