Jack Canfield on Secrets of Power Marketing

"If every entrepreneur had to read this (Secrets of Power Marketing) book before they started their business, they would enjoy a more profitable and rewarding life."
-Jack Canfield, co-auther of Chicken Soup for the Soul®

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George Torok, co-author
Secrets of Power Marketing

The Power of Compromise

A client in the photography business wanted me to speak at their annual sales meeting. They could not afford my rate and suggested that I lower my price. I asked about their program and sounded interested in what they were doing. I was building value by showing my interest in them. I suggested that if there was some way they could make up the difference between their budget and my price we might make a deal. They did by throwing in some camera equipment. They were happy. They stayed within budget and got a first-class speaker they could not normally afford.

Secrets of Power Marketing, Page 51
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George Torok, co-author
Secrets of Power Marketing

HANDWRITING

Many people are embarrassed or ashamed of their handwriting and are loath to write thank-you cards because of it. As a certified graphologist and graphoanalyst, I assure you that your writing probably has wonderful personality characteristics within it. It is likely that the "messier" your writing appears to be, the more well-adjusted you are. Picture-perfect writing - the kind you were taught in school - shows your conventionality. Why not be unique? Those with neat, perfect writing usually have more hang-ups than do those with more original script.

-Elaine Charal, Handwriting Specialist
Secrets of Power Marketing, page 86.

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George Torok, co-author
Secrets of Power Marketing