Monday, August 14, 2006

The Power of Compromise

A client in the photography business wanted me to speak at their annual sales meeting. They could not afford my rate and suggested that I lower my price. I asked about their program and sounded interested in what they were doing. I was building value by showing my interest in them. I suggested that if there was some way they could make up the difference between their budget and my price we might make a deal. They did by throwing in some camera equipment. They were happy. They stayed within budget and got a first-class speaker they could not normally afford.

Secrets of Power Marketing, Page 51

George Torok, co-author
Secrets of Power Marketing

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